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How To Market Yourself as an Actor
By Dom B Published On October 16, 2022
As an actor, marketing yourself and building your brand is essential to furthering your career. In this guide, we’ll show you how to use Instagram, YouTube, Twitter, and other platforms to establish yourself online. We’ll also provide advice on other key marketing tools for actors, such as creating a professional website.
What is personal branding, and why is it important for actors? Personal branding is the process of creating and promoting a positive image or identity of a person or company. In the case of actors, personal branding can help them stand out from the crowd, build a positive reputation, and attract more work.
Personal branding is all about creating a story for yourself that casting directors and producers will remember after you’ve left the audition room. You want to be the first one that comes to mind for a particular role, and marketing yourself effectively is the key to making that happen.
Your personal brand is what people think of you and how you see yourself.
It’s basically the feeling you leave behind after you’ve left the room. Casting directors and other decision-makers ask themselves if they want to work with you.
To figure out your personal brand as an actor, it helps to do a bit of self-reflection, and also ask your friends, family, and coworkers for their thoughts.
In what ways do you see yourself? I see myself as being very organized, insightful and playful. I would never describe myself as being rude, mean or all over the place per example.
How others see you is important to know. You could get an answer by organizing an informal survey on Instagram Stories or Facebook or sending a quick email to 10-20 people in your circle—or looking at past feedback from bosses, teachers, friends, and family.
After you have determined what your personal brand is, you can work on strengthening it. If you are not satisfied with the traits that have emerged, you may need to consider making some changes.
Do I need a website as an actor?
You really need an actor website. It’s like your entire existence as an actor digitized in one easy-to-find location. Your résumé, headshots, clips from projects, and your entire reel will all be here. Your website should also include a brief bio. This can include a synopsis of your life, with your professional achievements as well as any nonprofessional milestones that have led you to this point.
It is important to display relevant contact information prominently on your website, including the name, address, phone number and email address of any representation you have, as well as links to all your social media accounts. This will help potential customers or clients get in touch with you easily and connect with you online.
It’s important to have a professional and good-looking website, since that’s usually the first thing people will see when they Google you. If you screw up, it’ll reflect badly on you.
How do I network as an actor?
Hey, are you keeping track of your auditions? Make sure to use a blank notebook, an audition log, or an app to record everything. Marketing is all about building and maintaining relationships, so this is important!
If you want to write a thank you note after your audition, it’ll be easier if you know the names of everyone in the room. If you’re already logging your auditions, take a look at your log to see who was there.
Which casting directors are giving you the most callbacks? What projects are they working on next season? You don’t need to have relationships with thousands of people for your career to take off. Focus your marketing efforts on these people! Network with local actors to build your career in the industry!
You can volunteer at your local film commission or for a cause that supports people in your industry, such as the Actors Fund. This is a great way to give back to your community and expand your network of friends and colleagues in the business.
If you’re looking to network from home, consider joining a Facebook or LinkedIn group of like-minded individuals. This is a great way to expand your online connections and get the most out of networking.